To be the Great British Car Company that creates the most beautiful and accomplished automotive art in the world.
Sports & GT Cars
Inspiring customer focused luxury products
Invest in R&D to develop new core products across both current and new market segments for a diverse, global luxury customer base, in addition to limited run, exclusive and rare Specials.
Strengthened global brand and sales power
Nurture and reinforce the brand; drive stronger brand affinity relationships with customers; use data and local knowledge to reach new customers.
World class value and processes
Become a world class operator by making processes lean and efficient and reducing the cost base without compromising on quality.
Top class quality
Discipline, precision and an obsession with detail. Striving to achieve perfection in every element of our cars.